Launching of “21 Days of Y’ello Care Challenge” in Accra

MTN Ghana has taken another giant step by launching its annual staff volunteering programme dubbed: “21 Days of Y’ello Care Challenge.”

This year’s campaign which was launched in a grand -style was themed: “Creating a Brighter Future For Our Youth.”

The 21 Days of Y’ello Care Challenge is an annual employee volunteering initiative launched by MTN Group in 2007 to encourage MTN staff to commit their time and resources to community service for 21 days in June.

Besides, the “21 Days of Y’ello Care” is a competition amongst MTN operations worldwide to ascertain the highest number of staff involved in volunteerism and initiating projects with remarkable impact.

The country with the highest staff participation and the most impactful project wins the prize money of $100,000 which is expected to be reinvested in community projects.

Since its inception, MTN Ghana has won the 2008 WECA Regional Awards and the overall Y’ello Care Challenge for 2010 and 2011. MTN Ghana also won the Y’ello Care ICT Project for 2013 and Y’ello Care Innovation Project award for 2014.

Speaking at the launching ceremony in Accra, the Chief Executive Officer of MTN Ghana, Mr. Selorm Adadevoh, noted that this year, MTN Ghana will be working with the National Youth Authority and the iCode GH to embark some trainings and skill enhancement projects.

According to him, the theme for this year’s campaign will enable them to implement initiatives aimed at youth and empowerment and development.

“Ghana has a young age structure with approximately 57% of the population under the age of 25.
The youth are the greatest assets any nation has. Not only are they regarded as the future leaders, they are actually the greatest investment for a country’s development and we must help bring out the best in them,” he explained.

This he said, one of the issues they have taken upon themselves this year is to help tackle the issue of unemployment in the country.

“Unemployment Rate in Ghana is expected to be 2.00 percent by the end of this quarter, according to Trading Economics global macro models and analysts’ expectation. In the long term, the Ghana Unemployment Rate is projected to trend around 2.70 percent in 2020, according to their models,” he hinted.

It is therefore important to empower the youth with employable skills since they are the backbone of the nation and they need the support of Corporate Ghana in that regard.

Adding that, MTN will also be working closely with Narcotics Control Board & Pharmacy Council to help combat the high rate of substance abuse in the country.

“We hope by embarking on these projects across Ghana, we will help develop skills and create opportunities for the youth in selected communities,” stressed.

I personally pledge a 100 percent support for 21 Days of Yello Care and I encourage you all to participate,” he entreated.

Chief Executive Officer of the National Youth Authority, Mr. Emmanuel Sin-yet Asigri, who graced the occasion commended MTN Ghana for embarking on such a laudable initiative in the country.

This he said, the move will go a long way to help address issues bedeviling youth development especially unemployment.

He, therefore, pledged his outfit’s readiness of working with MTN in order to achieve the desired results and the stated goals.

Source: Isaac Kofi Dzokpo/


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