The Institute of Public Relations (IPR) Ghana has awarded accreditation to 30 professionals who have contributed immensely towards the growth of the profession in the country.
Some of the award recipients received the honour after having successfully passing examinations set by the Institute while others attained exemption accreditation after having proven their worth through projects initiated to enhance the development of the profession.
Among those honoured include: Mr Kojo Oppong Nkrumah, the Minister of Information; Professor Abeiku Blankson, the Vice President of the Ghana Technology University College; Mr Ahmed Dasana Nantogmah, the Head of Public Relations (PR) of the Ghana Chamber of Mines; Mrs Gifty Bingley, the Senior Communications Officer of the African Union, Ghana and Nana Define Badu, the Director of Consumer and Corporate Affairs of the National Communication Authority.
Ms Elaine Sam, the President of IPR Ghana, said the Institute has monitored and assessed the newly accredited professionals and believes in their capabilities.
She said sometimes, people just conferred titles on themselves without going through any professional training in an accredited and recognised Public Relations (PR) institutions- leading to unprofessional execution of PR duties in organisations.
The newly accredited members, she said, were expected to continue practising with high ethical standards to make positive impact on the Institute.
Ms Sam said the competition was keen as far as PR was concerned and urged institutions to employ professionals if they wanted their businesses to thrive.
She advised individuals with interest in PR to be careful with the institutions they enrol into to be trained as PR practitioners as some were not offering the required knowledge and were not credible enough.
Mrs Adiki Ofeibea Ayitevie, an accredited member and the IPR Personality of the Year 2017, said many PR practitioners contributed to their individual organisations and not to the profession.
“However, to whom much is given, much is expected and therefore we must drive the success of IPR,” she said.
She said it is unfortunate that sometimes PR practitioners were not regarded as strategic, adding that, “We are very strategic and its our years of experience that has made us accredited members today”.
Mrs Ayitevie urged the accredited members to reciprocate the honour done them by IPR, adding that, they were not to sit in the comfort of their offices but were expected to contribute to the development of the Institute and draw more members into it.