4 Cutting-edge Strategies To Start Small And Grow Big Fast In Your Own Business

Business Plan
Business Plan

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”-Steve Jobs, co-founder, chairman, and CEO of Apple

Entering the world of entrepreneurship can be intimidating, but with careful planning, taking consistent action based on best practices coupled with perseverance your business can thrive and flourish into an enviable one. 

A successful business doesn’t happen overnight. The caliber of person that you are and what you do will determine the success or failure of your business. The below cutting-edge strategies are prerequisites for any business success.

Keys to business success

The keys to business success are these: setting realistic goals, personal drive, and an unrelenting ambition to be self-independent.

As a business owner, it is not enough to set up the business, you must give it your best shots for its growth and success. You must focus on achieving results.

Setting realistic goals means the goals you set must be achievable. Your goals must not be out of touch with reality.

Personal drive is essential. You need self-motivation, passion and enthusiasm to sale through.

An unrelenting ambition to be self-independent is critical to your business success. In the course of running your business you will encounter some roadblocks. What will see you through is your burning desire and your unwavering enthusiasm. Here is where persistence comes into play. Giving up should never be an option.

Mario Andretti, American race car driver once remarked, “Desire is the key to motivation, but it’s determination and commitment to an unrelenting pursuit of your goal- a commitment to excellence- that will enable you to attain the success you seek.” If you want to succeed in your business, then you cannot do things at your own convenience; everything you do must carry a touch of excellence. It is the quality of your work that will determine whether you win or lose.

Understand the basics of business operations

When you establish a business, your over-riding objective is manage it in a way that the purpose for which you set up the business is fulfilled. To become a successful entrepreneur is no child’s play. You can acquire business skills. Training will equip you with the right skills for the job. 

You can also get an experienced person to mentor you in your business. There are successful people in the business you are doing. Like life, business has its highs and lows. They will teach you how to navigate your way to success.

Read books that are relevant to your field. Knowledge about your business will help you make the right decisions and choices.

You are in business to solve the pains that people have in return for their money. Savings and investments are important habits to acquire. You must know which areas to invest to reap the benefits of such investments. Get all relevant facts before making a decision to invest.

You also have to acquire the basic fundamentals needed to sell: sincerity, belief in your product- knowledge of the business can be acquired as stated above.

People need to convince themselves that your product or services will solve their problem before they pay for it. In every business engagement, a win-win is anticipated. Both parties to a business deal must see themselves as winners. Both must feel satisfied with the transaction.

Religious training can improve business operations.

Most religious teachings have as their objective the holistic development of their devotees. 

“The things religion stands for-treating all equally, being honest, having integrity, abiding by the rules and regulations-these are required for success because people can readily determine a phony and phony people don’t play by the rules. Most of the rules we abide by in our civilization today come under the general heading of religion; this is the controlling factor.” People with these character traits will hardly involve themselves in shady deals, Ponzi schemes and other business transactions where customers are swindled or cheated.

Every business undertaking carries risk

There is risk involved in every business venture. You need to gather courage, overcome your fear and take the plunge. You cannot make progress and move forward in life and business if you allow fear to hold you back. Taking risk is part of the growth process necessary to achieve success. Phil Knight, chairman emeritus of Nike famously said, “As ever, the accountant in me saw the risk, the entrepreneur saw the possibility. So I split the difference and kept moving forward.” He succeeded because he took risks. Must you do otherwise?


No entrepreneur starts a business thinking success is a done deal. You must set the right goals, have a plan and execute the plan with passion, enthusiasm, and dedication. You can acquire business skills to enhance your chances for success. You also need to understand the basics of business operations which have already been explained in the article.

Yours in inspiration,


Email: awolugutu@yahoo.com

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