This year’s event is slated for December, 4 at Bolgatanga in the Upper East region, on the theme: “Transform Ghana: Invest in Agriculture.”
Over the past two years, Eagle Lager, ABL’s cassava beer, has supported the Farmers’ Day with farm implements such as power tillers, cutlasses, wellington boots and assorted products to best cassava farmers at the national and regional levels.
Ms Adjoba Kyiamah, ABL’s Corporate and Legal Affairs Director, who led officials of the company to present the package to the ministry, said as a subsidiary of SAB Miller, ABL believes in accelerating growth and development through its value chains.
She said the company for many years now, has generated sustainable income for Ghanaian farmers through the purchasing of locally produced maize, sorghum, cassava and rice in the production of four of its major brands.
“We prioritise the Ghanaian farmer, hence the use of locally grown raw materials in the production of our brands,” she said.
Ms Kyiamah commended farmers for their hard work and commitment, adding that ABL was grateful for their support.
Besides the cash and product donation, ABL’s approach would further be executed in the direction of a sustainable development initiative to improve the livelihoods of rural farmers utilising same available budget.
She said the long-term sustainability of ABL depends on growing economies, healthy communities and responsible use of scarce natural resources.
In line with the above, Eagle Lager, is being developed as a sustainable development brand to “grow economies” through agro-based and social intervention programmes.
A furrow irrigation system with a solar powered mechanised borehole would be developed for rural farmers in Yirene within the Bolgatanga Municipality.
The Yirene community has a population of 850 people with about 201 households, who are mainly farmers and the gesture demonstrates the company’s commitment to enhance the livelihood of farmers, especially cassava farmers, as well as contributing to the socio-economic development of the country.
In recognition of ABL’s consistent sponsorship, the MoFA conferred a Platinum award on the company at a sponsor’s awards ceremony in Accra.
Among its brands, ABL has a number of products whose major raw material is locally produced – Club Premium Lager (maize), Stone Lager (rice), Chibuku (sorghum) as well as Eagle Lager (cassava).
Dr Ahmed Alhassan Yakubu, the Deputy Minister of Food and Agriculture in charge of Crops, commended the company for the unflinching support to farmers.
He added that: “The ministry recognises ABL as an ally in the celebration of the annual National Farmers’ Day.”