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Adekunle Gold Releases Stylish Music Video for “Look What You Made Me Do” with Simi

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Tom Saater
Photo by Tom Saater

Primed for a massive 2024, Nigerian phenomenon Adekunle Gold uncovers a stunning and stylish music video for his single “Look What You Made Me Do” [with Simi] out now via Def Jam Recordings.

The visual captures the emotion between Adekunle Gold and his wife Simi on-screen. The couple’s chemistry instantly transfixes in a succession of intimate closeups. The serene aesthetic complements their playful interplay as they dance and smile. Taking flight, a heartfelt hook rings out, teeming with bold and bright energy and spirit.

Tequila Ever After  has already amassed over 265 million worldwide streams and counting. Earning widespread acclaim, OkayAfrica professed, “Adekunle Gold holds a special position in the rich history of Afrobeats as one of the most consistent artists in the last decade,” and 1883 Magazine attested, “He is on another level in his career and is only continuing to soar.”

Adekunle Gold’s stand-out track “Party No Dey Stop” [with Zinoleesky] catapulted into the Top 10 of the Billboard Top Afrobeats Songs Chart and peaked at #3 on the Official UK Afrobeats Chart. Plus, it has generated over 41 million Spotify streams and 17 million YouTube views on the music video. Of course, it also graced his 2023 debut for Def Jam Recordings, Tequila Ever After.

Adekunle Gold, Simi - Look What You Made Me Do

The album incited critical applause. In addition to plugs from The FADER, and more, Variety proclaimed, “Nigerian superstar Adekunle Gold is experiencing a renaissance of sorts,” and Rolling Stone described his sound as “smooth Afropop.” proclaimed, “Tequila Ever After is a love letter to the sounds of Africa that have recently taken the world by storm. It is also a showcase for Gold’s growth and experience.”

Adekunle also concluded a high-profile North American tour produced by Live Nation and Duke Concept, packing venues in major cities across the United States and Canada. He brought Tequila Ever After to life nightly in front of sold out audiences.

Tequila Ever After  includes the singles “Party No Dey Stop,” “Ogaranya,” and the tracks from his EP Tio Tequila that came out earlier this year. The 17-track album features production from frequent collaborator Kel-P and Labrinth as well as features from Nigerian singer Zinoleesky, Texas superstar Khalid, legends Pharrell Williams and Nile Rodgers in addition to Gold’s wife Simi.

Tequila Ever After is a love letter to the sounds of Africa that have recently taken the world by storm. It is also a showcase for Gold’s growth and experience as the singer notes he has developed as an artist and human in the last few years since his last release. Speaking to that evolution, he shares “I’m not the Adekunle Gold who released my first album in 2016. I have a lot more confidence now.” Integrating the South African genre of Amapiano, classic R&B, and a complex mix of Nigerian and American rhythms, Gold cements himself as one of Africa’s most essential contemporary musicians and the king of Afro-pop.

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