ADVANTAGES & DISADVANTAGES Of SEARCH ENGINE OPTIMISATION

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Search engine optimizationis the focal point of internet marketing. This internet marketing innovation is becoming popular day-by-day providing profit worth billions to companies who are using their services. A business, which is still at its nascent stage of development, can gain immense visibility and turnover in sales if they adopt the right SEO services.

There are two reasons why most people log on to the internet. One is for communication and the secondly it is to search for information on relevant products and services offered by various businesses. Since there is cutthroat competition between businesses in the same category these days, hence the need for a good facilitator is essential.SEO marketing will help a company to create a presence for itself to the potential customers. The popular search engines include Yahoo and Google.

Search engine optimization is the main driver to increase search ranks of websites. This is done by including additional contents relevant to keywords used by people during their searches. This is done based on the indexed data for storage.

The information that is updated into the websites is beneficial to both the site owner and the visitors. Visitors need to log on a certain keyword in the search engines like Yahoo, Google or Bing and an entire list of relevant websites pertaining to that keyword will appear. The site owner on the other hand has an opportunity to provide useful information to the visitors. The most important part being that they get to promote their products and services online.

However,seo marketing has its disadvantages too. Sometimes it has a negative influence on the web world.

While it gives information to the visitors but at the same time people misuse this. Many site owners add unnecessary content to the websites, which has no relevance to the keyword. This spreads a bad word about sites, which genuinely give informative content. Search engines like yahoo and Google have to verify websites due to such misuse.

Nevertheless, the advantages of Search engine optimisation surpass their disadvantages. It helps to drive optimal traffic to the sites and provides the best online marketing strategies for companies. An increase in traffic leads to better sales and wider customer base. The one stop solution to solve all marketing needs is done by a good SEO company. Their services are more cost effective and the reach is much more as compared to the traditional forms of advertising like TV, print, radio etc.

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