African Businesses Advised To Take Full Advantage Of Technology

Chief Strategist of the Africa Web Consult (AWC), a digital, business and strategy consulting firm, Mr Isidore Kpotufe has called on African business owners to embrace the technological waves sweeping through the globe to build their identity.

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According to him, the emergence of World Wide Web (WWW) has brought about huge opportunities as well as shedding light on businesses both big and small which hitherto have been operating in the dark.

Mr Isidore Kpotufe
Mr Isidore Kpotufe

Speaking in an interview with Today Newspaper, after the 2016 Business and Strategy Conference held in Accra, Mr Kpotufe opined that well developed corporate identity and visibility online helps to increase return on investment.

“Most companies in our part of the world especially SMEs, are not visible…which affects their growth. That is why AWC has come to help these companies to bridge the technological gap” he stated.

The Chief Strategist, however, assured the business community that his outfit is ready to provide them with total identity services both online and offline. “This will enable your audience/clients to relate with the business” he added.

Meanwhile, AWC has launched four strategic projects, two of which are: Africa Tech Policy and All Africa Business Forum.

Mr Kpotufe explained that the Africa Tech Policy project was been introduced to help develop Africa through technology entrepreneurs whiles the All Africa Business Forum is aimed at connecting Anglophone and Francophone businesses through technology and physical forums.

A Partner of KPMG Ghana, Mrs Joyceline Coleman, who chaired the Conference also cautioned SMEs to take their customer service seriously.

According to her, many businesses in Ghana are collapsing due to poor customer relations. “Nobody will continue to do business with you when he/she is treated shabbily” she stated.

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