WIA54
Women In Africa

Women in Africa (WIA) invites women entrepreneurs to apply for an intensive programme that will boost their businesses and confidence.

The programme, WIA 54, is open to women from all African countries. First launched in 2017, the programme promotes women entrepreneurs in Africa who are at the early stages of running a business.

In 2021, the programme will welcome 540 finalists who will benefit from continental and global visibility; group mentoring; networking with leaders and investors; and a virtual training bootcamp in which they will learn how to pitch their business to potential investors, build a relationship with investors, write a business plan and brand their products.

Applicants are invited to present their company and strategy on the form on WIA’s website : https://wia-initiative.com/eng-wia542021/.

The deadline for applications is 5 May, 2021. Applications will be judged according to social impact, innovation, business plan, growth potential and the capacity of teams to implement their plan.

A jury of patrons and WIA representatives will select 54 stars from among the 540 finalists. WIA will invite the stars for a customised support and training programme as well as individual mentoring.

The African continent has the highest percentage of women entrepreneurs in the world. Over a quarter of adult women in sub-Saharan Africa are entrepreneurs. Women invest up to 90% of their income in education, health and food for their family. Men only invest up to 40% of theirs. “Investing in businesses led by women can transform societies,” said Aude de Thuin, founder of Women in Africa. “We are aiming to help women entrepreneurs to succeed and to become role models for the next generation,” she added.

First launched in 2017, the WIA 54 Programme was initially available to 54 women. For 2021, 540 women will take part. The goal is to offer the programme to 10,000 women by 2030. The WIA Programme is organised through WIA’s Endowment Fund, WIA Philantropy. WIA Philantropy’s patrons are Société Générale, Roland Berger, Orange, Stop Hunger, AXA, Inetum, Meridiam, Honoris United Universities, DS Avocats and Total Foundation.

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