Airtel Ghana, CSR Company of the Year has raised a significant amount of money in October during their much celebrated Pink Fridayswhich areaimed at raising awareness and education on Breast Cancer among employees and customers.
Presenting the cheques to two beneficiary institutions, Judith Ellen Awuah Darko (JEAD) Foundation and Sweden Ghana Medical Center Ltd, Mrs. Lucy Quist, Managing Director of Airtel Ghana said, ?Breast cancer is an issue that touches nearly everyone ? we all know someone who has been affected by this disease. We are honored to partner these institutions whose work has been impactful and inspiring. The work they do truly makes a difference in the lives of others, and we are encouraged that they will be able to help support those affected by breast cancer.? She added that this partnership came to life because of Airtel Ghana?s commitment to making a change, not only for our customers but for the community as well.
Airtel Ghana, through its internal CSR initiative called Buddy Bidding Friday,created a platform for employees of the company volunteer to be auctioned. Proceeds from these auctions were to be donated to a worthy cause.
“We were excited at the immediate response from our staff when we kicked off the fundraising effort for breast cancer awareness month,” said Mr. Donald Gwira, head of Corporate Affairs for Airtel Ghana. “We are grateful to all our staff who donated for this cause. Without their continued support, we would not have been able to exceed our fundraising goal.”
Mrs. Ellen Awuah Darko, Founder of JEAD Foundation, a breast cancer survivor and an advocate for breast cancer awareness, receiving the cheque on behalf of her foundation said, ?hundreds of women each year are diagnosed with breast cancer but, early detection and treatment is the most effective way to overcome cancer and live life to the fullest. We help save lives by increasing awareness of breast cancer through education and providing mammograms for those in need.?
Also receiving a cheque on behalf of her institution, Public Relations and Marketing Director of Sweden Ghana Medical Centre,Ms. Korkor Agbokaexpressed her Centre?s appreciation to Airtel Ghanafor its generous donation. ?It is businesses like Airtel that help our mission to save lives through early detection and treatment? she added.
Through this initiative, Airtel Ghana continues to demonstrate its commitment to effecting positive change in our communities. #MakeYourChange