Airtel to provide free content to cellphone users in Ghana


Airtel Ghana, has partnered DataMi, a pioneering U.S. mobile-technology company, to make a wide range of content available to cellphone users in Ghana free of charge for data.


A statement issued in Accra by Donald Gwira , the Head of Corporate Communications and External Affairs, and copied to the Ghana News Agency, said this technology for the first time would allow significant numbers of mobile-phone users in Africa to have toll-free access to content, including social media, e-commerce, news and entertainment.

It said initial trials would offer a mix of content to Airtel users in Ghana, to gauge response rates and tailor the program to users? habits.

?We are delighted to be able to use our technology to make valuable content more widely available in Africa, saving consumers money and improving their mobile experience,? said Harjot Saluja, President and CEO of DataMi, in the statement.

The statement said the toll-free data could give many people in the world access to information and the digital marketplace that they otherwise had not had.

?The innovative approach to content delivery is made possible by DataMi?s technology platform, which allows marketers, content producers or carriers to pay the cost of data use that would otherwise be charged to mobile-phone subscribers,? it said.

?DataMi seamlessly integrates this sponsored-data functionality into the mobile operators? networks without requiring any new infrastructure investment from the mobile operator and support existing mobile websites and applications across mobile devices and operating systems.?

The statement said DataMi and AT&T Wireless made certain news and podcasts available with no data fees, last year.

?Airtel is one of the first companies to offer mobile advertising in Ghana, helping brands transform how they communicate with customers,? it said.


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