Airtel workers joins Millennium Marathon run

Hundreds of Airtel Ghana customers joined employees of the company to participate in the biggest international marathon to be organised in Accra - the Accra Millennium Marathon which took place on Saturday 5th September 2015. Airtel Ghana, the telecom brand of the year was the headline sponsor of the marathon which attracted an estimated 15,000 runners across the world.

Airtel Marathon
Airtel Marathon

As the most loved brand in the daily lives of Ghanaians, Airtel Ghana opened up the competition to its cherished customers making it easy for them to register for the marathon bringing convenience to the marathoners through the online registration payment system.

Airtel Marathon
Airtel Marathon
The company also released the Airtel Health App designed to serve as a must-have companion for all health conscious people, especially, participants of the Marathon. It offered runners a goal-oriented, personalized experience by giving tips for what to wear, the best time to run each day, expert training advice and motivation, plus a wealth of other health and fitness information to help participants prepare adequately for the run.

Determined not to be left out of the biggest marathon event in the country, Airtel Ghana employees formed a running club to actively train and participate in the event.

The Human Resource Department planned, organized and directed in-house marathon preparations which saw staff in vigorous training sessions prior to the race. Race director, Haile Gebrselassie commended the management and employees of Airtel Ghana when he visited their offices on 3rd September. He said “I can see Airtel Ghana is not only sponsoring this marathon but preparing its employees to actively participate.

This is highly commendable. It appears Airtel is determined to prove to everybody that an international marathon could be run in Ghana. I am impressed.”
On 5th September, the most loved telco family led by Lucy Quist, Managing Director and her leadership team actively participated in the race with enthusiasm to show how far the company could go to prove Ghana’s potential to host an event of such international prominence.

As Airtel’s HR Director, Tina Muparadzi puts it, “from the very day Airtel showed interest in the marathon, we knew we had a race to run. At Airtel we do not sponsor what we do not believe in, hence, we are poised to actively participate in this marathon. We believe in the power of Now and the inherent potential in each and every one of us to achieve and be the best we can be”.

The half marathon begun from the Independence Square in Accra through some of the principal streets in Accra.
The international marathon, directed by Haile Gebrselassie, one of Africa’s greatest and the World’s most distinctive long distance runners will go down as one of the biggest and most patronised running events in the country.

Airtel’s highly embraced Free Facebook service played a vital role before, during and after the event as family and friends freely uploaded and shared race photos onto their Facebook pages bringing people together and increasing awareness on the marathon.

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