Allianz has become the no.1 insurer in the Interbrand Best Global Brands 2019 Rankings, released October 17, 2019 with the Allianz brand value increasing from $10.8bn in 2018 to $12.1bn.
The report examines the world’s most successful brands through the lens of Iconic Moves, focusing on the end of a traditional approach to brand positioning and industry leaders’ navigation of the rapid ongoing change among consumers and competitive landscapes.
“As Allianz, we are proud to become the number one insurance brand – a sign of our strategy and transformation in action. The headline of our strategy is Simplicity Wins.
Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas,” said Serge Raffard, Group Strategy, Marketing, Distribution Officer, Allianz SE.
“This is just the start. We continue to strive to outperform not only the industry but top global brands in enabling our customers to move on and up. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score to ensure our customers get the best experience.”
The global brand value ranking by Interbrand is based on an analysis of the financial performance of the company’s branded products or services, the role of the brand in customers’ purchase decision and the brand’s competitive strength. Allianz has been participating in the ranking from 2007.
“From entering the top 100 table in 2007 to becoming the number one insurance brand globally in 2019 at rank 43, it‘s exciting to reach our first milestone.
But there’s more to come. We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience, while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives,” said Christian Deuringer, Head of Global Brand Management, Allianz SE.
The Allianz Group is one of the world’s leading insurers and asset managers with more than 92 million retail and corporate customers. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 673 billion euros on behalf of its insurance customers.
Furthermore, our asset managers PIMCO and Allianz Global Investors manage more than 1.4 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we hold the leading position for insurers in the Dow Jones Sustainability Index.
In 2018, over 142,000 employees in more than 80 countries achieved total revenues of 131 billion euros and an operating profit of 11.5 billion euros for the group.
In Africa, Allianz is currently present in 13 countries and accompanies clients in 39 countries. Its 1,500 employees achieved regional revenues of 588 million euros in 2018. Allianz also provides micro-insurance for 500,000 low income families and individuals in Africa.
These assessments are, as always, subject to the disclaimer provided below.
The statements contained herein may include prospects, statements of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such forward-looking statements.
Such deviations may arise due to, without limitation, (i) changes of the general economic conditions and competitive situation, particularly in the Allianz Group’s core business and core markets, (ii) performance of financial markets (particularly market volatility, liquidity and credit events), (iii) frequency and severity of insured loss events, including from natural catastrophes, and the development of loss expenses, (iv) mortality and morbidity levels and trends, (v) persistency levels, (vi) particularly in the banking business, the extent of credit defaults, (vii) interest rate levels, (viii) currency exchange rates including the EUR/USD exchange rate, (ix) changes in laws and regulations, including tax regulations, (x) the impact of acquisitions, including related integration issues, and reorganization measures, and (xi) general competitive factors, in each case on a local, regional, national and/or global basis. Many of these factors may be more likely to occur, or more pronounced, as a result of terrorist activities and their consequences.
No duty to update
The company assumes no obligation to update any information or forward-looking statement contained herein, save for any information required to be disclosed by law.
 Allianz in Africa: Cameroon, Central African Republic, Egypt, Ghana, Ivory Coast, Kenya, Madagascar, Mauritius, Morocco, Nigeria, Republic of the Congo, Senegal, South Africa.