Apple Music reveals Lasmid as the latest Up Next Artist in Ghana

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Lasmid Apple Music Up Next
Lasmid Apple Music Up Next

Apple Music today announced the latest musician to be featured in its Up Next artist development program in Ghana, is Afrobeats singer-songwriter, Lasmid (real name Nathaniel Ladsmid Owusu).

“I’m super elated to be selected for Up Next in Ghana for February. Apple Music has also been like a family, supporting me since day one,” he tells Apple Music. “Get ready to experience the infectious rhythms, captivating vocals, and irresistible energy that define Lasmid’s signature sound. Lasmid is UP NEXT!”

After attracting the attention of the country by winning Ghana’s MTN Hitmaker reality show in 2019, Lasmid released a string of singles that laid the foundation for him to explore a fusion of Afrobeats and Highlife. The release of his single “Friday Night” (2022) gave him his first taste of viral and chart success, and also saw him venture into more pop-rooted territory, while maintaining an impossible groove.

Nathaniel Ladsmid Owusu known professionally as Lasmid is a talented Ghanian Singer who is deemed to be one of the fastest rising voices in the new corp of west African talents breaking boundaries and setting global records via the Afrobeats and Highlife genre.

It was alongside JZyNO that he achieved massive viral success with “Butta My Bread” (2023) though, releasing a string of Afropop singles including “Bad Boy” (2023) and “Fiona” (2023) feat. Fazil. His latest single “PUUL” (2024) once again puts his smooth vocals on display, underpinned by a catchy chorus and melody.

As the latest Up Next act to be spotlighted in Ghana, Lasmid will be featured across Apple Music’s Up Next playlist https://apple.co/3eITdJd. The curated Up Next playlist features a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience.

The vast global Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Foushee and Tems.

About Apple Music’s Up Next Program

Up Next is Apple Music’s monthly artist program geared towards identifying, showcasing and elevating rising star talent. Each month, Apple Music’s editorial team selects an artist to promote, utilizing the full force of the platform to raise awareness of the artist to its growing global audience of music fans. The vast Up Next roster of past talent includes Grammy-nominated and critically lauded talent like 6lack, Daniel Caesar, H.E.R., Greta Van Fleet, Khalid, Amy Shark, Billie Eilish, Sabrina Claudio, Sigrid, Mr Eazi, Stefflon Don, Bad Bunny, Juice WLRD, Bazzi, Jax Jones, NCT 127, Summer Walker, Tierra Whack, Dean Lewis, Pink Sweat$, Koffee, Megan Thee Stallion, Burna Boy, Clairo, Lunay, Jessie Reyez, Orville Peck, Victoria Monét, Ingrid Andress, Conan Gray, Don Toliver, Rema, BENEE, Holly Humberstone, Natanael Cano, Givēon, beabadoobee, Arlo Parks, Tate McRae, Zoe Wees, Morray, Fousheé, Amorphous, Tems, Parker McCollum, Jay Wheeler, Shenseea, Omar Apollo, Jvck James and aespa.

In 2022, Apple Music’s Up Next artist program expanded into its sixth year and includes a curated companion Up Next playlist featuring a dynamic class of new and emerging artists, thoughtfully hand-picked by Apple Music editors from around the world. The playlist is genre and country agnostic and represents a line-up of artists our global editors are passionate about and eager to expose to a larger audience. In March 2021, Apple Music expanded the Up Next program to feature localized campaigns that highlight artists across the U.S., U.K., Australia/New Zealand, Brazil, Canada, France, Germany, Greater China, India, Italy, Japan, Korea, Latin America, Netherlands, Nigeria, Nordics, South Africa, Spain, Switzerland, Thailand, and Turkey.

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