Asaase Radio’s objective is to project and add value to culture – Gabby

Asaase Radio
Asaase Radio

Mr Gabby Asare Otchere-Darko, the Executive Chair of Asaase Radio, says the main objective of his media outlet is to project and add value to culture, tradition and business through exceptional broadcasting.

He said the station was not interested in fanning the flames of negativity but instead promoting the history of the great city of Cape Coast.

“The future is tradition, education, culture and development; we will do whatever it will take to push the agenda of positivity forward,” he assured.

He was speaking at the official launch of the Asaase Radio in Cape Coast exactly a year after the Asaase Broadcasting Company hit the airwaves in Kumasi in the Ashanti Region.

As part of efforts to drive industrialization, the Executive Chair noted that plans were underway to launch the Central Regional Business Excellence Annual awards to celebrate growing businesses and to assist in job creation.

“Since the launch of the year of return, regardless of COVID-19, tourism has grown by 20 per cent and still counting and thus it is our bit to contribute to the growth of businesses,” he added.

Mr Otchere-Darko expressed his gratitude to all for the general acceptance and assured them that the Cape Coast station, like all other branches, had come to stay to promote local businesses.

He said they were ready to welcome criticisms because he believed it would result in growth and development, especially as he valued Development Journalism.

Giving a solidarity message, Osabarimba Kwesi Arthur II, the Omanhen of Oguaa Traditional Area, observed that Asaase Radio was a station with a difference and urged them to translate their vision into action.

“Let us recognize your experience in your output and production, your location is with the people, let the people be your choice so that you would be used as a mouthpiece.”

For her part, Mrs Justina Marigold Assan, the Central Regional Minister, pledged her unflinching support to the media outlet and resolved to relate cordially to promote and sustain development in Cape Coast and the Central Region.

She advised the station to operate ethically and professionally with diligence and focus to ensure that the culture and traditions of the historic city of Cape Coast were projected.

“We want to listen to radio discussions devoid of chaos, insults and all others that may trigger violence and disparities between political parties, help us promote peace, unity and tranquillity among ourselves,” she emphasized.

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