Ghanaian fashion leader Beatrice Arthur will lend her expertise to The Face Lift Show, a new television program designed to elevate professional standards in makeup artistry.
As Fashion Domain Leader of the Ghana Cultural Forum, Arthur brings her extensive experience in creative sector development to the initiative, which aims to provide emerging talent with technical training and industry exposure.
The competition format will challenge participants across various aspects of professional makeup application, from fashion editorial looks to special effects. Arthur emphasized the program’s focus on developing both technical skills and professional conduct. “Makeup artists are essential collaborators in our creative industries,” she said. “This show creates a platform to celebrate their craft while establishing clearer pathways for career growth.”
Ghana’s beauty industry has seen significant expansion in recent years, with growing demand for skilled professionals in film, fashion, and event production. However, formal training opportunities remain limited for those seeking to enter the field. The show’s producers aim to address this gap by connecting contestants with established industry professionals through mentorship opportunities.
The initiative comes as Ghana’s creative sector gains increasing international recognition. By highlighting the technical artistry behind makeup application, The Face Lift Show could help professionalize a field that often operates without standardized training. The program’s emphasis on skill development reflects broader efforts within Ghana’s cultural sector to create sustainable career opportunities in creative professions.
Industry observers note the timing aligns with growing global interest in African beauty aesthetics, particularly within international fashion and entertainment circles. As Ghana positions itself as a regional hub for creative industries, programs like this could help develop the skilled workforce needed to support continued sector growth while preserving local artistic traditions. The show is expected to begin production later this year, with broadcast details to be announced in coming months.
