As EbonyLife TV (DStv channel 165) celebrates its second year anniversary on Wednesday, 1 July, the channel has announced the launch of spin-offs of Moments with Moand the Ghanaian version will be hosted by Berla Mundi and Ama K. Abebrese.
The spin-offs will be in key countries across the continent in a move that is aimed at consolidating and reinforcing the position of the talk show, which has become famous as Africa?s first and only syndicated daily talk show, as the true pan African leader in the talk genre.
The Moments with Mo spin-off will be launched simply as Moments, and will closely mirror Moments with Mo in structure and style. However, Moments with Mo, hosted exclusively byAfrica?s Queen of Chat herself, Mo Abudu, still remains on air across the continent but will now appear occasionally for only a limited number of VIP interviews.
Moments will be launched in four flagship countries, South Africa, Nigeria, Kenya and Ghana, being the first phase of the roll out, on Wednesday, 1 July, to coincide with EbonyLife TV’s second year anniversary celebration of creating and broadcasting original, premium and inspiring content with an African soul that showcases the best of Africa for a Global Black audience.
A key highlight of Moments is that each focal country will have its own homegrown co-hosts. Already, two co-hosts per flagship country have emerged through a painstaking but rewarding search. From South Africa, Pearl Thusi and Lerato Kganyago will be calling the shots; Wanjira Longaue and Amina Abdi will anchor the show in Kenya; Berla Mundi andAma K. Abebrese will be in the saddle of Moments Ghana; and in Nigeria, the threefold ofBolanle Olukanni, Toke Makinwa and Michelle Dede will be in the spotlight.
According to Abudu, ?Moments with Mo, which has consistently aired on a pan African scale and on cable TV in the United Kingdom for nine resounding years and counting, will also continue to have me as its exclusive host, treating viewers to the best of VIP interviews. This, however, will not air as frequently as Moments definitely will.?
?The purpose behind the creation of Moments,? she continues, ?is not only to connect more with audiences across the continent, as well as offer a much wider and more divergent platform for truly pan African conversations, it is also calculated to be an exponential brand extension strategy targeted at delivering greater brand visibility and larger market shares for discerning advertisers across the continent.?
For the series producer, Damilola Amele, ?Moments with Mo is reinventing itself by birthing a Pan-Afro conversation, a new and exciting spin-off – Moments. With nine beautiful, intelligent and stylish co-hosts spread across four African countries, Moments is set to capture an even wider audience by connecting Africa like never before and will continue in the tradition of Moments with Mo, showcasing the greatness of Africa.?