Binatone has launched in Ghana, and for a start in Africa, a two-year warranty initiative on all its products with effect from February 1, 2015.
The two-year warranty is a doubling of the warranty period that hitherto existed on its products.
According to the British electrical appliances maker, customers with products still covered by warranty would also be beneficiaries of this new package.
Consequently, all Binatone products bought by customers would now be guaranteed for two years and those with existing warranties that have not expired would also have their warranty extended to two years.
Mr Sunil Lalvani, Global Chief Executive Officer of Binatone, said customers were rethinking their purchases and avoiding fake and cheap products.
?By doubling our warranty period, we are paying heed to our customers? need, all the while demonstrating the faith we have in our products.?
?We have a strong presence here in Ghana and this is the reason we are launching our two-year warranty in Ghana first,? he added.
According to Mr Venu Babu, Managing Director of Inter World Products Limited, Binatone?s regional distributor, the packaging of Binatone products would be embossed with the two-year warranty and new warranty cards would be given to customers.
?Customers may be rest assured that all products with old branding shall also be offered with the new two-year warranty,? he added.
Wholesale and retail outlets where the warranty can be availed would also carry signboards to notify customers.
On the Ghanaian economy, Mr Babu said Binatone contributed a lot in payment of taxes and levies to the Government.
Besides, the company gives direct employment to over 55 people whose families depend on them.
?Our distribution system through various dealers and agents also offer employment opportunities to hundreds of people directly and indirectly,? he said.
He said the success of the company in the last 40 years was evident in that it had been able to triumph over stiff and sometimes unfair competition in Africa, adding this was something worth celebrating.
At the same time, the company has to deal with challenges of low quality imitations, high tariffs, frequent power outages, and delays at the ports.
Binatone has operations in more than 20 countries in Africa and have sold more than 100 million products across Africa by the end of 2014.
The company has been in Africa for the past 40 years and in Ghana for 20 years.