Bosch campaign
Bosch campaign

Bosch Power Tools Ghana is to launch the “Pay Small Small” campaign to enable artisans to acquire power tools through mobile payment platforms.

The campaign, to be launched on May 16, will be available to all artisans through their trade associations.

Coupled with the right to ownership campaign, the Bosch Power Tools team will also conduct a roadshow to train artisans on power tool applications, maintenance and most essentially, safety aspects while working with them.

Mr Benjamin Ofori, the Regional Sales Director for West Africa, said with the flexible payment concept of “Pay Small Small” Bosch Power Tools would enable artisans to gain access to world class tools through instalment payments at the convenience of their earnings.

“By simply dialling a short code, artisans can register, select the choice of tools, make payments and receive notifications to pick-up the tool from the nearest dealer.

“For Bosch Power Tools, this represents yet another mile stone and a step further towards significantly contributing to the lives of artisans in Ghana,” he said.

Mr Ofori said Bosch was an enabler in the economic development of the continent.

“As a responsible and global corporate citizen, we at Bosch Power Tools want to play a meaningful part in this success story by contributing to the growth of the industrial, construction and manufacturing sectors in Africa.”

In line with the “+5,000 Artisans” mission, Bosch has scheduled several demonstration days where artisans will be presented with innovative, affordable and robust tools and application training focused on the safety and maintenance of power tools.

The campaign will target three regions; Greater Accra, Ashanti and Western for the pilot, which starts in May and ends in August, 2018.

Ms Barbara Amuna, the User Conversion Manager, Ghana, said the highlight of the campaign would see one lucky artisan winning a trip to South Germany, Leinfelden, to visit the Bosch Power Tools Headquarters and enjoy tailored training with experts.

The winner selection is based on the highest investment value in power tools.

The campaign runs for three months from 16th May to 31st August 2018.

The Association of Garages, Carpenters and Wood Workers Association, Artisan Association of Ghana and Ghana Electrical Contractors Association are among the associations partnering with Bosch Power Tools to reap the benefits of the initiative.

The Accra Technical Training Centre, a vocation institution, is a partner for the initiative. It holds a strong view that introducing Bosch Power Tools to students at the early stages of their learning is very essential.

ATTC would host the official launch of the campaign from May 16 to 18, 2018, followed by the event at Kumasi at the Sokoban Wood Village from the May 21 to 22.


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