CAMFED Ghana holds Media Partnership Meeting

CAMFED Ghana and Media Partnership Meeting
CAMFED Ghana and Media Partnership Meeting

CAMFED Ghana, a Pan-African movement, revolutionizing how girls’ education is delivered in Ghana has held its Media Partnership Meeting to enable it to present its new strategic plan and work.

It was also to brief the media about CAMFED’s work to discuss ways in which the media could advance the organisation’s Programmes and activities.

The Meeting also forms part of its efforts to forge mutually beneficial working relationships with the media and to provide a good platform for networking and collaboration in support of girls’ education, women’s empowerment and job creation.

The National Director of CAMFED Ghana, Mrs Sally Ofori Yeboah in her welcoming address, stated that CAMFED’s work was increasingly driven by the CAMFED Association, the ‘alumnae network’ of women who themselves received support from CAMFED to attend school and were now leaders for girls’ education in their communities.

She indicated that the CAMFED Association was a growing social movement that is transforming the landscape of girls’ education and women’s empowerment in Africa as members supported each other through the network, using it as a platform to become agents of change within their communities and beyond.

She announced that CAMFED has developed a new strategic plan for the period of 2020-2025, which builds on its experience and momentum to set a game-changing ambition over the next five years to support five million girls to attend and thrive in school by leveraging the ‘Multiplier Effect’ whereby young women who have been supported by CAMFED through school provide social and economic support to the next generation of girls.

“To achieve this goal, CAMFED will implement a three-pronged approach such as anchor the strategy in the ‘Multiplier Effect’, scale the Learner Guide Programme and Invest in Enterprise Development”, she emphasized.

Mrs Yeboah commended the Mastercard Foundation for their continuous partnership with CAMFED Ghana over the years for the implementation of the Innovation Bursary Programme, the Scholars and Transitions Programme, and now the Young Africa Works Programme.

Mr Patrick Atta-Buabeng, Senior Officer, Research and Learning for CAMFED Ghana who took participants through CAMFED’s new strategic plan hinted that the plan aimed to bring about systemic impact in communities.

He said the economic support strategy focuses on investing in enterprise development to increase income for women and ultimately generate more economic support for girls, while the social support strategy focuses on the scale of the learner guide Programme which would deliver mentorship to girls.

The Meeting, which was the seventh since 2014, brought together media personnel from 45 media houses in CAMFED’s regions of operation such as Northern, North East, Savannah, Bono, Bono East, Western, Eastern, Greater Accra, Ashanti, Upper East, Upper West and Central Regions.

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