CBG mobile banking service dubbed “Get Digi With It”, available on short code *924# has been adjudged the FIN Innovative Digital Banking Product of the Year.
The awards, organized by the Foreign Investors Network (FIN) as part of this year’s Africa Cashless Payment Systems (ACPS) Conference in Accra, was the 2nd in Africa but first in Ghana.
The conference, under the theme: Building A Cashless Africa, saw several industry players discuss how to use digitalization and cashless payments to bridge the borders of trade and drive intra-continental trade within the context of the AfCFTA (Africa Continental Free Trade Area).
Some 38 tech industry captains, business leaders and organizations, mainly from Ghana and Nigeria, were honored at the august event held at the plush Movenpick Ambassador Hotel in Accra.
CBG’s “Get Digi With It” on *924# was selected ahead of many similar products on the market in recognition of the robustness and reliability of the service to both customers and non-customers of the bank.
The short code allows customers access to their bank accounts and view balances, do transfers, as well as make payments and purchases, among other things.
*924# Get Digi With It, even allows persons without CBG accounts to access merchant services in Insurance, Schools, Hospitals, and a host of others by paying through mobile money.
It also allows CBG to do deposit mobilization, increases customer satisfaction, provide convenience and ease of payment.
Director of Retail and Business Banking at CBG, Emmanuel Nikoi, who together with other colleagues received the award on behalf of the bank, said the bank is committed to growing SMEs and they believe “Get Digi With It” makes that possible.
“Our mandate as a bank has been to make sure we see to the growth of SMEs, and to do that effectively, we want to serve them in comfort. Rolling out this product (*924#) is to make sure we achieve just that,” he stated.
He noted that as “Get Digi With It” also sits well with the country’s digitalization drive as it brings an added value to banking services as it has proven to be a significant driver of digital and financial inclusion, particularly among SMEs.
The CBG entourage to the FIN Awards event was led by Daniel Addo, CEO/Managing Director; Thairu Ndungu- Deputy Managing Director, other Directors, and senior management members.
Meanwhile, FIN says it intends to facilitate the creation of seamless bridges between the cashless platforms across the African continent in order to leapfrog the hurdles in the way of trade on the continent.