China’stourism revenue exceeds 12 billion yuan during Dragon Boat Festival holiday

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Children compete ina cardboard “dragon boat race” at a kindergarten in Tengzhou, east China’s Shandong province, June 24. Photo by Song Haicun/People’s Daily Online
Children compete ina cardboard “dragon boat race” at a kindergarten in Tengzhou, east China’s Shandong province, June 24. Photo by Song Haicun/People’s Daily Online

By Wang Ke

China received about48.81 million domestic tourists during the three-day Dragon Boat Festival holiday which concluded on June 27, reaping 12.28 billion yuanin revenue, said the country’s Ministry of Culture and Tourism.

The country’s tourism market remained generally stable and well-organized during the past holiday, the ministry added.

During the holiday, the ministry capped visitors to tourist spots at 30% of capacity, and guided and supported tourist spots to implement reservation mechanism and enable more detailed flow management, so as to avoid over capacity and mass gatherings. Reservation has become mandatory for visits, and is universally accepted by tourists.

While instructing local authorities to maintain regular epidemic prevention and control, the ministry helddiversepromotional activities and launched themed tour routescentering on the Yellow River, the “red tourism” which features visits tothesites with significance of revolutionary history, and camping.

Measures were also rolled out by the ministry to meet diversifiedtravel demand of thetourists during the holiday.

The three-day vacation was highlighted by red tourism, rural tourism, ecotourism, cultural heritage tourism, and B&B. Besides, road trips, parent-child trips, family trips, andnighttime tourism activities became new growth points.

The ministry also stepped up efforts to promotetourism etiquette. Itinstructed tourist spots to introducerelevant sign boards at visitor centers, ticket offices, entrances, and main roads, as well asguides and volunteer stations to promote tourism etiquette. Besides, tourism etiquettetips and announcements were also provided alongtour routesand at major sightseeing spots.

Guidingvisitors to use serving chopsticks and spoons andsay no to game meat, the ministryfostered a new vision of healthyand green dining.

By advocating safe and civilized travel, the ministry also raised public awareness of epidemic prevention and reservation-based tourism. As a result, civilized, healthy and green tourism is gradually becoming a new trend in China.

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