CIMG Holds An Evening Encounter With MTN Boss

Chartered Institute of Marketing, Ghana(CIMG) has taken a judicious step by holding an evening encounter with the Chief Executive Officer of the leading Telecommunications Company MTN Ghana Mr. Ebenezer Twum Asante in Accra.


The encounter which took place in Accra was themed: Mobile Financial Services ; Inclusiveness, Trends And Opportunities”.

The occasion was aimed at enlightening Ghanaians on the following areas:

-Understand the impact of mobile money on the delivery of banking and financial services-Appreciate the effects of mobile money on money laundering
-Understand how mobile money is opening business between the banked and the unbanked

-Understand how Mobile Money is benefiting individuals and to appreciate safety/security issues that may be of concern to users.

It is obvious that, usage of Mobile Financial Services in Ghana is increasing rapidly, according to a survey conducted by the Consultative Group to Assist the Poor (CGAP).

The new financial inclusion survey data shows that mobile financial services in the country are proving to be critical to connect people living in rural areas or living on less than $2.50 a day.
It is interesting to note that 20% of adults own a mobile money account while 17% of adults have an active mobile money account.

Information and Communication Technologies (ICTs) are changing the way financial products are accessed by customers in sub-Saharan Africa.

Backed by improvements in IT, these innovations in the Ghanaian banking industry are helping to improve financial intermediation.

The widespread introduction of these products onto the banking market means customers are benefiting from such innovations.

The introduction of technological (e- banking) innovations has meant shorter queues inside banks, which has helped to improve the convenience of banking.

In an interview with Mr. Ebenezer Asante, he described Financial Inclusion as the delivery of financial services at affordable costs to sections of disadvantaged and low-income segments of society.

According to him, MTN Ghana Mobile Money service is safe and efficient adding.

Adding that, measures were being taken to address concerns about fraud in Mobile Money transactions. Since software have been developed to help address anti- money laundry issues as well.
He has therefore urged all and sundry in the country to make use of mobile money technology.

“3years ago 70% of MTN network was via scratch card , today about 35% of airtime is sold via mobile money , electronic transfer or by me2u.

This he said, the impact of MTN digital space has brought about more jobs . ICT growth is an inclusive that is reason MTN introduced Apps Challenge . Monthly, more developers are been signed on.

By: Isaac Kofi Dzokpo/


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