Coca cola
Coca cola

Coca-Cola on Saturday launched a plastic bottles recycling campaign among Kenyan students, an official said.

Evanson Ndungu, Coca-Cola marketing manager-Kenya said in Nairobi that the national initiative will involve 2,000 out of the 5,400 participating schools in the COPA Coca-Cola football tournament ensuring that the teens are educated on the importance of recycling for a litter-free environment.

He said that the schools participating in the recycling campaign were selected based on the reach of the current recyclers and collectors.

Ndungu noted that the recycling program is part of Coca Cola’s wider commitment to impact behavior change in relation to plastic disposal.

Kenya is amongst fourteen other southern, eastern and central Africa countries, that have been earmarked to kick start the project set up to stimulate plastic recycling industries and create awareness of plastic waste pollution.

Under the recycling campaign, special bins will be set up in participating schools where plastic bottles will be collected.

“The initiative will also involve community members surrounding the schools in the recycling program in order to cultivate a behavior change not only amongst the students, but the community as well and in the end, result in taking good care of the environment by all Kenyans,” Ndungu said. Enditem


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