Mr. Kingsley Dredd Azaletey, Co-founder and Creative Director of the Megaeye Group, has called on companies to make good use of digital marketing as the world was shifting from the traditional way of doing business to digital.
Mr Azaletey said even though marketing was revolving, most organizations and institutions were fixated and holding on to the old way of advertising their goods and services.
He was speaking on the topic: “digital marketing” at a two-day 2021 annual Ghana Tourism Authority’s (GTA) – Tema Regional training for hospitality operators.
He said that it was necessary for managers and other company leaders to check their digital marketing platforms and also update the services they rendered to the general public.
Mr Azaletey said nearly six per cent of the world’s population which was 4.66 billion people were now active internet users as compared to just two billion people that were using social media in 2015.
According to him any company that was not online was wasting its time in business; stressing that even though COVID-19 brought a lot of challenges globally it has also made a lot of people to move online, and therefore businesses must take advantage to reach many potential clients.
He said digital marketing could be done through the various sub sections such as the e-mail marketing, content marketing, social media marketing, YouTube marketing and Google analytics.
Mr. Azaletey also urged the organizations to use digital marketing to promote their services explaining that being in the hospitality sector required a two-way communication which could only be achieved through digital marketing.
He said some of the benefits a company could derive by using digital marketing included increasing its recognition as a hospitality operator at a hotel, restaurant, or travel, and tour company.
He added that it also improves brand loyalty, higher level of customer satisfaction, cost effectiveness, and with measurable results.
He also urged hospitality operators especially hotel managers to do target digital marketing based on the three groups of customers that patronized them – luxury seekers, those who desired value for money and the normal social beings.