Duggars: Advertisers Shun Counting On As Season 2 Premiered

As In Touch magazine previously reported, more than a dozen advertisers who made a large buy on cable television that spanned several networks balked when their ads ran during season one of Jill & Jessa: Counting On due to Josh’s scandals.

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And now, four more companies have issued statements to In Touch, saying they were surprised to learn their spots aired during the season two premiere of Counting On. Many are pulling their ads:


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• GERBER LIFE: “The Gerber Life ad was inadvertently shown during the premiere of Counting On. We have been assured that Gerber Life ads will no longer be shown during this program.”

• TRIVAGO: “We did not have control over when the advertisement ran, as it was a direct response buy. We did not purposely intend to advertise during any specific TLC program.”

• THUMBTACK.COM: ”At this time, we are not buying TV ad space for particular programming or programs, rather for networks or groups of networks in aggregate. Your question [about whether it was the company’s intention to air during Counting On] however has opened a discussion internally on this topic.”

• HOTWIRE: “Hotwire’s ads appear on many cable networks including AMC, Bravo, HGTV, TNT, TBS, USA as well as TLC Network. While we are able to select which cable networks air our ads, we do not select the specific shows. After further consideration we have decided to remove this network from our plan.”

Now, with so many companies pulling their ads off the show, TLC is left to air promos for other TLC programs instead of paid ads.

For more on the Duggars, pick up the latest issue of In Touch magazine, on newsstands now!


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