This year’s summit was themed: Transforming Ghana’s Online Businesses Through Technology , Innovation and Opportunity”.
This years conference was attended by delegates from Ghana , Nigeria , South Africa , Spain and Uk . More so, the summit was addressed by 30 local and International experts from all keys of eCommerce.
In an exclusive interview with the Event Director of OML Africa , Mr . Paul Asinor , he noted that Commerce is constantly evolving and technology continues to transform the way consumers , businesses , citizens and governments connects shop , buy and transact.
According to him, majority of future purchases will be dominated by connected devices that will provide seamless transactions whilst generating exponential amount of data. Smart devices will anticipate customer’s needs and save them time by purchasing products for them.
” Lots of Ghanaians use social media to sell their goods and services to wider audience in a cost -effective manner. Delivery and payments used to be some of African’s biggest challenges but in a matter of few years , technology is changing and reducing all these berries” he explained.
He hinted that plans are far advanced in the formation of the Ghana eCommerce Association where all stakeholders in the industry will rally in making eCommerce a driving force of the economic growth of Ghana through advocacy, regulations , safety and standards .
This he said, the total value of all transactions made on mobile money networks has topped Gh 37.07 billion as at July this year, representing more than 118 percent growth in value since July 2015.
More so, growth in value of transactions is also matched by a similar rise in the number of mobile transactions over the given period – rising from 132.5 million to about 265.2 million transactions , 100 percent jump.
According to the Bank of Ghana’s latest report on mobile money sector , between last year July and July ,2016 , registered mobile money subscribers increased from 10.4 million to 17.2 million , while active subscribers shot up to more than 5.3 million.
The Deputy Governor of the Central Bank , Dr . Asiama , was quoted saying , “The mobile money services experiencing extraordinary growth, with Africa reported to be leading the world in using mobile platforms for financial services transactions.
The exhibition which ran alongside the conference , gave the platform to about 40 companies to showcase their online solutions and services to a highly targeted audience in a professional environment . It was also a unique opportunity for exhibitors to meet potential investors and build strategic partnerships.
By: Isaac Kofi Dzokpo / NewsGhana.com.Gh