Formula E is pleased to announce the appointment of Ellie Norman as its new Chief Marketing Officer (CMO), effective September 30. Norman, a seasoned professional with senior roles at Manchester United, Formula 1, Virgin Media, and Honda, will succeed Henry Chilcott, who will depart this summer after a successful four-year tenure.
Norman’s career is marked by her leadership in the motorsports industry, having served as the Chief Communications Officer at Manchester United for two years and as the Chief Marketing and Communications Officer at Formula 1 for five years. Her significant contributions to Virgin Media and Honda further demonstrate her expertise and readiness to take on the role of CMO at Formula E.
As the new Chief Marketing Officer at Formula E, Norman will be tasked with managing the brand, leading marketing initiatives, handling PR and corporate communications, devising digital and social media strategies, and enhancing fan engagement. Her role will be crucial in driving the series’ growth and expansion.
Henry Chilcott, the departing CMO, leaves behind a legacy of substantial achievements at Formula E. His tenure saw a successful brand relaunch and significant growth across brand and fan metrics over four seasons. His departure, coinciding with the conclusion of the London E-Prix double-header on July 21, marks the end of an era at Formula E.
Formula E CEO Jeff Dodds has expressed confidence in Norman’s appointment, highlighting her strategic vision and dynamic approach to brand development and fan engagement. Dodds acknowledged Chilcott’s contributions, stating that his legacy will endure at Formula E. Ellie Norman has also expressed enthusiasm for joining Formula E during a period of significant growth and expansion, emphasizing the series’ commitment to sustainable, electric-powered racing and its potential as the fastest-growing motorsport globally.
Norman’s appointment underscores Formula E’s strategic efforts to strengthen its position in the motorsports industry. This aligns with our unwavering commitment to engage a global audience through innovative and sustainable racing, a mission that Norman is fully dedicated to.
