By Mabel Aladenusi
Nigeria?s most innovative and fastest growing telecommunication company, Etisalat, has made a strategic move to boost the small and medium business segment with its?Market Access Lite, an exclusive business networking event targeting CEOs and top level management.?The maiden edition of this event held today at the Lagoon Restaurant Lagos focused on Neuro-linguistic programming (NLP) for effective communication, efficient work and personal presentation skillsfeatured?NLP?experts, Rob Mollien and Emiel Lensen.
Rob Mollien is an entrepreneur and currently the President of Together Safe, Netherlands and Emiel Lensen is an expert on Social Media & Business. They have over the years, helped businesses grow through interactive leadership workshops and seminars. The duo were speakers at the 2012 LEAP Africa event which created a platform for entrepreneurs, CEOs and managers in the public and private sectors to interact, discuss and share insights on business sustainability and succession planning.
According to Lucas Dada, Director, Business Segment?at Etisalat Nigeria, Market Access Lite is designed to build on the gains of the Market Access platform that the company established to help businesses within the SME segment to learn and network with prospective partners. Etisalat has hosted these sessions in major cities in Nigeria in partnership with the Entrepreneurship Development Centre of the Lagos Business School and the?Small and Medium Enterprises Development Agency of Nigeria (SMEDAN).
Dada said ?We are introducing?Market Access Lite, an exclusive business networking event targeting chief executives and top level management following the success of our Market Access platform. The aim is to enhance the scope of the events and further boost small and growing businesses by building on the success of the market access platform?.