Home Science Technology EURO 2024 Social Media Impact: Players Gain Millions of Followers

EURO 2024 Social Media Impact: Players Gain Millions of Followers

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After the conclusion of EURO 2024, an analysis of Instagram followers reveals substantial gains among players, highlighting their growing global influence.

Lamine Yamal of Spain emerged as the top gainer between July 11th and 15th, adding 1.958 million new followers, followed closely by Nico Williams, who gained 483,335 followers after his crucial performance in the final.

Yamal also led in cumulative gains since the tournament began on June 13th, amassing a staggering 6.2 million new followers. This surpasses the increase of Cristiano Ronaldo, known as the “Instagram king,” underlining the tournament’s impact on player visibility.

Collectively, Spanish players gained the most followers, totalling 11.7 million since the start of EURO 2024, followed by English players with 5.2 million new followers.

Players across all teams accumulated over 45 million new Instagram followers during the tournament, reflecting heightened global engagement with international football.

View the interactive tables provided by Apuestas-deportivas.es for detailed insights into individual player gains and potential earnings per post.

According to the results of our analysis, the players who have gained the most followers between 11th of July (after the semi-finals) and 15th of July are:

Ranking

Squad

Player

Followers gained (11.7. – 15.7.)

1.

Spain

Lamine Yamal

1,958,956

2.

Spain

Nico Williams

483,335

3.

Portugal

Cristiano Ronaldo

351,535

4.

England

Jude Bellingham

287,100

5.

France

Kylian Mbappé

191,067

6.

Turkey

Arda Güler

134,748

7.

England

Cole Palmer

131,080

8.

England

Ollie Watkins

114,966

9.

England

Kobbie Mainoo

104,090

10.

Spain

Marc Cucurella

99,363

When looking at the followers gained since the start of the tournament, the players who have gained the most followers are:

Ranking

Squad

Player

Followers gained
(13.6. – 15.7.)

Followers (15.7.2024) – after the FINAL

Followers (13.6.2024) – before the EURO

1.

Spain

Lamine Yamal

6,208,653

13,348,977

7,140,324

2.

Portugal

Cristiano Ronaldo

2,904,531

634,690,644

631,786,113

3.

Turkey

Arda Güler

2,168,217

11,240,061

9,071,844

4.

England

Jude Bellingham

1,855,004

34,814,315

32,959,311

5.

Spain

Nico Williams

1,835,125

2,625,111

789,986

6.

France

Kylian Mbappé

1,611,502

119,887,344

118,275,842

7.

Turkey

Kenan Yildiz

1,206,829

2,282,260

1,075,431

8.

Germany

Toni Kroos

958,257

48,651,180

47,692,923

9.

Turkey

Baris Alper Yilmaz

751,956

2,141,934

1,389,978

10.

Germany

Florian Wirtz

665,104

2,700,054

2,034,950

Lastly, when looking at the players who have gained the most followers, percentage-wise since the start of the tournament:

Ranking

Squad

Player

Followers gained – % Difference (13.6. – 15.7.)

1.

Romania

Florin Nita

+943.238 %

2.

Italy

Riccardo Calafiori

+329.504 %

3.

Georgia

Giorgi Kochorashvili

+301.565 %

4.

Romania

Andrei Ratiu

+258.461 %

5.

Romania

Marius Marin

+244.481 %

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