Fidelity Bank has announced a major expansion of its Agent Banking Network across the Bono, Bono East, and Ahafo regions, formerly known as Brong Ahafo, securing job opportunities for 770 individuals.
This initiative highlights the bank’s dedication to enhancing financial inclusion and accessibility in these communities.
During a recent media engagement in Sunyani, Deputy Managing Director Mr. Atta Yeboah Gyan revealed that these jobs are not part of the bank’s direct employees, which include seven branches across six districts in the regions.
The branches are located in Goaso (Ahafo region), Techiman (Bono East), and Berekum, Sampa, Dormaa, and two in Sunyani (Bono region).
Mr. Gyan noted that the Bono region alone is home to 226 agents who are now equipped to deliver essential banking services to their communities.
This expansion not only bolsters the local economy but also fosters entrepreneurship and job security for many families.
As Fidelity Bank continues to grow its network, it aims to further support regional development, ensuring that more residents can access reliable banking services right at their doorstep.
The media engagement attracted practitioners from various operational districts within the Bono region, providing an opportunity for Fidelity Bank’s management to share their success story and future plans.
The event also recognized the media’s vital role in the bank’s achievements over the years, with Mr. Gyan expressing gratitude for their unwavering support.
Reflecting on the bank’s journey since its inception in 1998 as a discount house and its transition to a universal bank in 2006, Mr. Gyan stated, “In just over 18 years, we’ve expanded our branch network to 81 locations, including seven in the former Brong Ahafo region.
Our innovative Smart Account and extensive agency network, with over 6,000 agents nationwide, have empowered more than 1.5 million people, driving deposit growth exceeding half a billion cedis.”
Mr. Gyan also introduced the bank’s new campaign, ‘Ɛbɛ fa’, which celebrates the resilient spirit and aspirations of its customers. This initiative reinforces Fidelity Bank’s commitment to being a supportive partner in their customers’ journeys.
The phrase ‘Ɛbɛ fa’, meaning ‘It will happen’ or ‘It will come to pass’ in Twi, encapsulates the bank’s message of partnership and support for customers as they pursue their dreams.
Mr. Gyan emphasized that every day presents a new chapter in the journey to success, and with the right mindset and partner, aspirations can become a reality.
According to the Deputy MD, the campaign reflects the bank’s faith in its customers’ dreams and goals, underscoring that every moment is an opportunity to unfold a larger story filled with boundless potential.
