FIFA has announced plans to revolutionize the 2026 World Cup with a groundbreaking addition: Super Bowl-style halftime shows during key matches of the tournament, set to be hosted across the United States, Canada, and Mexico.
The move aims to fuse football’s global appeal with high-octane entertainment, creating a spectacle for both stadium crowds and billions of viewers worldwide.
The halftime performances, slated for the opening match, semifinals, and final, will feature world-renowned musical artists, advanced production technology, and immersive visuals. Inspired by the NFL’s iconic Super Bowl model, FIFA seeks to elevate the World Cup into a cross-cultural event that transcends sport. “The Super Bowl halftime show is a cultural phenomenon,” a FIFA spokesperson said. “We want to mirror that energy to celebrate football and its diverse, international fanbase.”
By staging the tournament in North America—a region synonymous with blockbuster live events—FIFA aims to leverage local expertise in entertainment production. The initiative is expected to attract unprecedented viewership and sponsorship deals, bolstering the World Cup’s status as a pinnacle of global entertainment. While no performers have been confirmed, speculation swirls around A-list international acts, with fans urging representation from multiple continents to reflect the tournament’s inclusivity.
The 2026 edition, already historic as the first 48-team World Cup, now adds this bold entertainment layer to its legacy. Critics argue the shift risks overshadowing the sport itself, but FIFA insists the blend of football and artistry will enhance fan engagement. “This isn’t just about goals on the pitch,” the spokesperson added. “It’s about creating moments that resonate culturally and unite audiences.”
As preparations advance, details on performers and formats remain under wraps, with FIFA promising updates later this year. Whether the halftime shows become a lasting tradition or a one-off experiment, the 2026 World Cup is poised to redefine how the world experiences football—one beat drop at a time.
