Ghana Chamber of Commerce and Industries (GCCI), in collaboration with the African and Caribbean Chamber of Commerce and Enterprise (ACCCE) based in London, is to showcase some Ghanaian businesses and industries at the 2012 Olympics Games.

The programme, scheduled for 2nd to 11th August 2012, is christened ‘The African and Caribbean Business Experience’ and aimed at providing a platform to showcase African and Caribbean businesses to the global audience using the London’s location as a strategic business hub.

Mr. Emmanuel Doni-Kwame, acting Chief Executive of GCCI speaking at the official media launch in Accra, said the partnership will deliver innovative and creative business that will bring together African, Caribbean and Diaspora businesses to support the development of enterprises and economic growth.
The target is to begin changing the way we do business and the perception about Africa, he said.

Em Ekong, Secretary of the ACCCE, said: “The Olympics will present a great opportunity for businesses because it is regarded as the world’s single-largest networking experience.

“Timed to coincide with and capitalise on the Olympics, the African and Caribbean 2012 Business Expo will present a once-in-a-lifetime opportunity to showcase African and Caribbean business opportunities.”

She explained that the programme will as well help connect Africans, Caribbean, and United Kingdom and Diaspora businesses to form joint-ventures in London.

Ekong said the London Olympics will serve as a great platform for business networking since it will attract an estimated 280 million TV viewers, over 250 global Chief Executive Officers, 160 Heads of States and over 35,000 journalists.

“This programme will change the perception people have about Africa and help us tell the true story of Africa and its businesses.”
The programme, expected to attract business executives, entrepreneurs and world leaders, will be a mixture of seminars, fairs, workshops, networking and meetings discussing business growth and opportunities in doing business in Africa.

She encouraged registered businesses and members of the GCCI participate to enjoy the opportunities and grow their businesses.
“We should all join to show the world that African businesses have come of ages,” Ekong stressed.

By Ekow Essabra-Mensah

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