The Ghana Tourism Authority (GTA) is poised to implement a one-stop shop to showcase the over 2000 registered hotels in Ghana and as well, promote the country’s tourism sector on the world market.
The project forms part of the modules of the National Tourism Single Window Destination being executed to deepen public access to information on the country’s tourism profile in a wide spectrum.
The Minister of Tourism, Arts and Culture, Mrs. Catherine Afeku said this in her address at the Hospitality Excellence Breakfast Meeting, organised by the GTA on Tuesday 22nd August, 2017.
According to her, more than 60 per cent of the hotels in Ghana had poor online presence, which made them invisible in the world market, thereby, causing them to experience poor patronage.
The Minister continued that, the project would give such hotels an adequate online presence and increase their marketability by creating a database to store their information and web portal to get them connected to visitors and tourists the world over.
She further said that, the framework would also position Ghana on the forefront of “the world’s competitive market” as the system would publicise the country’s rich tourist sites while displaying their quality standards.
She emphasized, “When Ghana is known for quality tourism, it would attract thousands of people to the country and create more avenue of income for the people.”
As part of efforts to ensure the successful implementation of the project, a team of more than 13 personnel from key institutions in the tourism sector, including the SGS, GTA and the Tourism Ministry has been set up and charged to oversee the full execution of the project.
The sector Minister therefore, urged the team members, being led by Professor Kwaku Boakye, a Research Consultant at the University of Cape Coast, to work closely to ensure the smooth implementation of the system.
The Business Development Manager of SGS, Mr. Francis B. Gavor, and the project’s implementation leader, also said, the system would help the GTA to mobilise revenue for the development of the tourism sector by deploying mechanisms to enhance tourism levy collection.
According to him, the system would connect all the stakeholders in the tourism industry and help them to interface electronically, while deploying strategies to ensure that the one per cent levy charged from tourism operators was paid and monitored.
Adding that, It would also help in the issuance of certificates for tourism operations by automating registration and licensing processes and cut down delays and the challenges the operators went through when acquiring some significant documentation from the GTA.
“This will enhance tourism development and change the face of Ghana’s tourism for economic development,” he noted.
The “Quality Service Charter,” which seeks to ensure the delivery of excellent tourism services to its clients and the public, was also launched at the event.