The 4th edition of the annual Ghana Models Awards, Ghana’s premiere professional modelling awards scheme, has been announced by the Ghana Models Awards Secretariat for Saturday 18th September 2021 at the Accra City Hall inside the Accra Metropolitan Assembly Headquarters in Accra Central.
According to the Founder and the Executive Director of the Ghana Models Awards Jerry Wonder Sampson, this year’s event will echo the need for model agencies to be empowered in order to transform the modelling industry from entertainment to business for national economic development. He stated this today in an interview in Accra.
Stressing on the need for Professional Modelling Agencies to be equipped for progress, the Founder of the Ghana Models Awards Jerry Wonder Sampson, added that so much money can be made from the modelling sector through taxes if local model agencies were incorporated into the business environment with the right policies to protect their profession.
“If Advertising Agencies agreed to work with Model Agencies in Ghana at mutually beneficial pay rates for professional jobs, we could be looking at a new string of businesses in modelling which would not just be popular on social media, but have the figures to show on the balance sheet”, he said
Furthermore, he called on the enforcement of Advertising policies and laws to protect Ghanaian models.
” It is stated somewhere in the laws of the Advertising Association of Ghana that all models used on advertising materials in Ghana should be Ghanaian; unless the advertisement requires a foreign model which may be due to a particular character or storyline of the advert.
But, nowadays, we see huge corporate institutions in Ghana been represented by models from online platforms which offer cheap fees and no royalties for their use.
This is a big threat to the modelling industry in Ghana and we must attend to it immediately,” he said.
The Ghana Models Awards will be celebrating professional models who have worked during the previous year with evidence on Saturday.
Ghanaian Canadian International Supermodel Nini Amerlise will be in attendance; as well as Miss Grand International Abena Akuaba from the United States of America.