Ghana ranked 11th most attractive tourist destination in Africa

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Umbrella Rock, Boti Falls
Umbrella Rock, Boti Falls

Ghana has ranked the 11th most attractive tourist destination in Africa, according to a recent survey by Bloom Consulting Country Brand Ranking for Trade and Tourism.

Umbrella Rock, Boti Falls
Umbrella Rock, Boti Falls

The country, known to tourists as the ?gateway to Africa?, ranked 9th in the 2013 survey but has dropped two places in the 2014 survey.

In all, some 37 African countries were surveyed and the 10 countries ahead of Ghana were Egypt, Morocco, Kenya, United Republic of Tanzania, Mauritius, Tunisia, Uganda, Ethiopia and Namibia, with South Africa topping the list.

Bloom Consulting defines six different Country, Region and City (CRC) Branding objectives or dimensions, namely, attraction of investment (trade), attraction of tourism, attraction of talent, strengthening national pride (increase of national pride), strengthening public diplomacy and? strengthening exports (increase of exports).

The survey was based on some indicators like the economic performance, digital demand, online performance and the country brand strategy (CBS) rating of the countries among others.

?I hope that Bloom Consulting?s Country Brand Ranking ? 2014 / 2015 Tourism Edition provides you with valuable information. I encourage you to use it as evidence of the impact a strong Country Brand can have on the economic performance of a national tourism industry,? Jos? Filipe Torres, Chief Executive of Bloom Consulting, stated in a letter available to NEWS-ONE.

By Nii Ogbamey Tetteh (email: ogbameytetteh@gmail.com , twitter: @ogbameytetteh)

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