The six-month campaign will run from December 17 to June 30, 2016, targeting farmer-based organizations across the country.
During the period, both financial consumers and potential ones will be educated on the range of financial products and services available to improve their decision-making process.
The Chief Director of the Ministry of Finance, Mahama Tara, said the promotion “seeks to complement government’s efforts towards the development of a comprehensive financial inclusion strategy and consolidate existing financial policy priorities”.
He said financial literacy was crucial in Ghana’s quest to increase access to finance and accelerate economic transformation.
“The presence of all of us at this launch is an indication that in a coordinated manner we would be able to achieve the desired results. I therefore wish to urge you all to support this national agenda,” he said.
It is believed that Ghana, like many other developing countries, can address poverty reduction and ensure rapid economic transformation by ensuring the optimal use of available financial resources.
Joseph Chognuru, Director of the Financial Sector Division at the Ministry of Finance, said financial literacy would therefore complement other government initiatives to enhance the competitiveness for the development of local enterprises.
The agricultural sector continues to play an important role in the country’s economic development process by providing employment and income for most citizens especially in rural areas.
Experts believe targeting the sector for the financial literacy campaign is therefore a step in the right direction.
Among the activities outlined for the program include regional road shows focused on savings, borrowing, consumer protection and micro insurance. Enditem