Ghanaian Media Make Local League Unattractive


local club leagueSixteen years ago the English Premiership was nowhere near the German Bundesliga, the Italian Serie A and the Spanish La Liga, but now it is arguably the most exciting league across the World.

I have always been itching to ask what is wrong with the Ghanaian local league. Anytime I watch other leagues in the world and see how it is packaged, I wonder what we are doing wrong with our local league.

In terms of the monetarily aspect it would be suicidal to compete with the European leagues, but at least we can ensure that the enthusiasm in it is maintained.

If majority of Ghanaian football- loving fans who follow all the above mentioned leagues in Europe can devote sometime to watch the Ghanaian league, I strongly believe our local players will be encouraged to stay in the country and give of their best. If you are fortunate to watch the South African League and you look at the spectatory aspect of it and how it is packaged you will marvel.

In terms of football records in Africa and the world at large South Africa come nowhere near Ghana. We are blessed with a lot of football talents and yet our local league is not attractive all because our media person?s instead of promoting our league have devoted all their time promoting European leagues and our local league is gradually dying to a point of no return.

No European media will write in their newspapers or sit on their radio programs and like it is done here by our Ghanaian media personnel and promote the Ghanaian local league for us. Our media must also make our local league attractive like what media person?s in the 80?s and 90?s did to make our local league very attractive and exciting to the extent that football loving-fans travel from their regions? to other regions to watch a league match and today fans are not watching our local league matches.

We should not forget the fact that the European leagues which taking over our local league started from somewhere and if their media personnel?s sat down unconcern and promoted other people?s league their leagues will not get to its peak.

It is about time the Ghanaian media personnel?s in both print and electronic try their possible best and come up with strategies that would help repackage our local league to be attractive for the Ghanaian football loving- fans to take the delight in watching our local leagues at the various stadia. Our local league may not have the likes of Christiano Ronaldo, Yahaya Toure, Kwadwo Asamoah, Diego Costa, Lionel Messi, Schwanstaiger, David Silva and John Terry, but we can, through the media, create our big stars here too.

It will never happen elsewhere in Europe that their media will leave their own players and hype players from other countries like our sports journalist do for the European leagues. It?s about time our Sports journalists started promoting our players rather than focusing on the players from the European leagues.

Let us learn to appreciate the players we have in our? local league and promote them as the European Sports journalist do for their players on radio, television and in newspapers. It saddens my heart anytime I see a whole local team newspapers waste most of their pages to promote foreign football news instead of using these pages to profile their past and current players or to talk about the past records of their Clubs.

It?s rather unfortunate these same Sports men and women in? both the print and electronic media have been complaining our local league is not attractive at all having forgotten the fact that they have not been fair to our local league. Let us look at the time they devote to foreign news on sports and compare it to the time they give to news about issues in the Ghanaian Sports.

When you monitor a two (2) hour Sports programme hardly would you see at least 45 minutes is giving to talk about our local league or Ghanaian sports as a whole. The earlier our media change their attitude towards our local league the better. Long live Ghana Football league

BY: Michael Kessey (SPORTS ANALYST)

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