Lariba Bawa addressing the conference
Commissioner of Insurance, Lydia Lariba Bawa has congratulated the Association of SIC Insurance Sales Agents (ASICA) for its contribution to improving insurance penetration in Ghana.
Ms Bawa, who was addressing the 8th triennial delegates? conference of ASICA in Accra, said the strides made by ASICA in recent years was worthy of emulation.
Touching on the theme for the conference: ?Excellent customer service, the key to profitability ? Role of the agent,? Ms Bawa noted the National Insurance Commission (NIC) was trying to address issues of mis-selling and mis-representation of insurance products.
She said that even though the insurance industry has been growing at an average rate of about 30 percent per annum over the past six years, market penetration was still as low as 2 percent.
She said insurance agents were needed to remedy the situation.
Present to grace the opening ceremony of the three-day conference were top executives of SIC Insurance Company Limited including the Managing Director, Doris Awo Nkani; Deputy Managing Director Technical, Kwei-Mensah Ashidan and the Head of IT, Romeo Bugyei, Managing Director of SIC Life, Isa Anafure and the out-going president of ASICA, Vincent Sali-Dokpor.
On her part, Mrs. Nkani applauded the immense contribution that the agency force of the company had made to ensure that SIC Insurance remained the leader of the local insurance industry.
She urged the agents to equip themselves with all the requisite skills to meet the increasing demands of the market, explaining that the rapid technological developments in the business world, coupled with the increasing sophisticated needs of customers, call for a shift from the usual way of doing business.
She, however, emphasized the need for the agents to be professional, decent, cultured and respectful to earn the respect and confidence of both the insured and uninsured.
?You are part of a body that is regarded as a financial institution and the key to building confidence in your business is to radiate credibility in all your business activities,? she said.
A business desk report