In addition, the country’s fastest growing telecommunications network bagged three of the biggest awards at the event: Best use of Social Media and Marketing Campaign of the year for its Too Much campaign.
Airtel Ghana’s CEO and reigning CIMG Marketing Woman of the year was also crowned the telecom CEO of the year for her inspirational leadership that has driven Airtel to become Ghana’s fastest growing telecom network.
According to organizers, the data and digital space leader won the Best Data and Internet Service Provider of the year for its superior internet and data service offering, its leadership in data and digital innovation which, saw the company being the first to launch world class innovations such as free Facebook, bundles on Facebook and dual scratch cards that allow customers to load either data or talk time directly from the same scratch card and for providing exceptional internet experience for its customers. The award also recognised the company’s ability to grow its data customer base and leapfrogging to number 3 in data customer market share.
With Mobile voice subscription for the telecom industry peaking at circa 130.97% as at March 2016 (NCA report), industry growth is expected to be driven predominantly by data penetration which stands at about 68.18%. Airtel has over the year under review consistently grown data customers ahead of the industry with customer market share standing at 16.89%.
Speaking to the company’s phenomenal performance in data, Jean Claude Domilongo, Airtel Ghana’s Director in charge of its Internet Business said, “this is a validation of our position as the clear leaders in data and digital innovation in the country. Our motivation has always been to give our customers the best data, digital and internet experience on our network. We have been on this journey with our cherished customers and we would like to dedicate this award to them – for making us the number one telecom company for data and internet services”.
During last year’s edition of the Awrads, the Smartphone Network swept four big awards – Telecom Brand of the Year; Marketing Campaign of the Year with its Talk Chaw; Innovative Enterprise Product of the Year with the One Network and Special Recognition to the Telecom Industry Award – Lucy Quist, for her mercurial rise to become the first Ghanaian woman to lead a multinational telecoms company and for shaping industry thinking.
Airtel is Ghana’s fastest growing telecommunication network providing superior communication, connectivity and collaborative solutions to all its customers.