“Following these values means that marketing in its various forms is and will remain a challenging and exciting career for you and that our wider responsibilities open avenues not only in responding to customer needs, but in shaping the nature of demand and marketers,” he added.
Mr Marshall gave the advice at the weekend during the 10th graduation ceremony of the Institute in Accra.
He said CIM launched a new syllabus in 2014, which was based on the research used to develop the current professional marketing standards.
He said the new syllabus means that successful candidate could be awarded a certificate for a single module.
Mr Marshall said becoming a Chartered Marketer and maintaining the status indicates that graduands are performing at the highest levels of ability as expected by the profession.
He explained the Professional Marketing Standards are designed, created, owned by CIM and are the United Kingdom recognised standards for marketers.
He therefore urged the graduands to meet some professional marketing standards to perform at the highest standard as professional marketers.
“The CIM Professional marketing qualifications show that graduands could apply theoretical knowledge and understanding to evaluate, recommend, justify and to perform to the standard that professional marketers expect.”
He asked the graduands to continue their professional development, maintain and develop their skills, and be abreast of the current developments to become a Chartered Marketer.