The campaign dubbed “You Deserve More, Make the Switch Now,” has in all seven exciting products to meet the needs of all age groups in the society.
The rest are the HFC Homesave Plus, the HFC I do Account, the HFC Premium Savers Account and the HFC55 Plus Account.
The seven products would provide smart financial solutions for parents investing in the education of their children, financial cover for the entire lifespan of an individual and for the young couples who have started out life together among other banking solutions.
They also provide for students and young professionals who will make smart financial decisions about their future; the individual in need of cultivating the discipline in maintaining a savings culture; would-be homeowners saving up towards a mortgage as well as individuals aged 55 years and above, the opportunity to plan adequately their lives and enjoy the full benefits of maintaining an account with HFC Bank.
Speaking at the launch, Mr Robert Le Hunte, Managing Director HFC Bank, said the products marked a new chapter in the Bank’s journey to reposition itself in the banking industry.
He said since Republic Bank became the majority shareholder of HFC Bank, the focus had been the restructuring of the internal structures of the Bank and equipping its employees with the requisite training to better serve customers.
“This year 2016, the focus is on you our cherished customers and we have leveraged on the strength of Republic Bank Limited and the experience of HFC staff and developed seven new amazing products that take care of everyone’s needs,” Mr Le Hunte said.
He said the new deposit products had unbeatable interest rates and attractive features compared to other banks in the industry.
He said the campaign was in response to expressed customer needs and expectations and it is designed to meet the varying needs of the Bank’s loyal and potential customers.
“I assure you that the seven new deposit products reflect our core experiential values. You have an opportunity today to make that switch to the HFC family because ‘You Deserve More.’
Dr Abdul Nashiru Issahaku, the Deputy Governor of the Bank of Ghana (BOG), commended the bank for the new initiative which he said had come at the opportune time not only to improve on its performance but also challenge others in the sector.
He said the BOG will continue to monitor activities of the banking sector and that legislation would be passed to address the weaknesses to create an enabling environment for operators in the sector to work and help put the economy on a strong footing.
Mr Kwame Pianim, a renowned economist, commended the management of the HFC Bank expressed the hope that the Bank will grow to become a giant not only in Ghana but in the sub region and the world.