Luxury influencers are the sort of influencer every Instagram newbie dreams of becoming.
In the beginning of June, Audrey Martinez took a short break to the notorious island of Ibiza. The influencer was spotted enjoying her time at Nobu restaurant, flaunting her impressive toned body in a pink bustier laced dress, and pink silk robe.
Instagram star Audrey Martinez alias Audy Choo, was presented with high valued Bulgari and Dolce & Gabbana gifts. She received the gift prior to her pre-birthday.
Few days after, the 31 years old influencer posted an iconic reel video on her Instagram page @audychoo_ laying on a day bed, sipping champagne.
Her luxury lifestyle didn’t begin happening overnight, obviously. “I had to wait patiently and quite long before brands started taking me seriously” she recalls. Audrey Martinez worked off as a makeup specialist and personal stylist before creating social media specific content.
“I strongly think being in the luxury niche space for some time, it’s important that the quality element of work is never lost. For example, you could be running out of time to deliver content, but the magic lies in the details and it takes times to create a perfect content up. At the end of the day, I have to be selective and strategic about my content“ she explain.
The influencer also recalls a number of strange requests that have come her way: “Some brands still think our job is all about free posts in exchange for gifting. How do they think we pay our bills?”
Black influencers are reportedly underpaid compared to white counterparts. Sometimes they’re not paid but instead given products from brands. An Instagram employee who worked with the influencer partnerships team, resigned over concerns about the disenfranchisement of Black people on the platform. But creators are skeptical about whether the brands are actually changing their ways.
”I became aware of the disparities during the Black Lives Matter movement. I believe there’s still a lot of work for brands to steps in the right direction and ensure that their paid jobs are fair for both white and poc influencers —working towards an end goal of all influencers being paid based on their work, and not their identity. I know my value and I add taxes.”