Social media has rapidly taken over the world in just under two decades. Today, 7 out of 10 Americans use social media. People have been spending more and more time on their phones in the past decade, causing businesses and brands to adopt social media advertising as a means to attract a wider audience. And social media advertising is a skill that Alexandre Richard, a systems and automation expert, knows all too well.
“Social media advertising is not a walk in the park, and businesses must learn how to optimize it to their advantage,” says Alex Richard, who has spent most of his adult life harnessing the power of social media. “One of the most crucial tips for social media marketing is having clear goals and objectives,” he says. Alex has collaborated with top social media celebrities such as Jake Paul, Amanda Cerny, and King Bach in the course of his journey. In the long run, his main goal is to build a community of people from all over the world and teach them how to succeed in the different aspects of today’s market through his various companies.
“The second success tip for social media advertising is researching and understanding your audience,” adds Alex Richard. The 24-year old CEO has gathered a lot of social media marketing experience hands-on that enables him to help other businesses automate their processes. The former medical student is also very active on social media himself, as this helps him connect with his audience.
Third, Alex Richard recommends carefully crafting your social media with your goals and objectives in mind. He believes in teaching by experience, and his social media account clearly reflects the things he is passionate about, such as reading, fitness, his dog, traveling, and of course – the world of social media and online businesses.
Alex Richard further advises to go easy on the salesy tactics in his next tip. You cannot expect to connect with your audience if you are constantly raiding their timelines with sales pitches. Alex Richard implements this in his own social media account too, which focuses on the person behind the brand – not just the brand.