African Wear

Traders engaged in smock and other African-made wears in Sunyani on Friday expressed worry about poor sales due to the cancellation of this year’s Independent Day celebration.

They told the Ghana News Agency (GNA) market survey at the Sunyani Central Business District (CBD) on Friday that the cancellation of the celebration of the 64th Independence Day had affected their businesses.

Sales in African print, beads, smock, head scarf, they said had received poor patronage as compared to last year.

Mrs Grace Quaye noted sales in the products had always been attractive during celebrations, but regretted this year’s cancellation had had a huge toll on their businesses.

“Demand for our clothes is always high during independence day celebrations because many customers prefer to buy and wear them on such occasions. The situation is different this year and sales are extremely bad.

“I used to sell more than 10 pieces of African wear and at least four smocks every day on such occasions but this time customers don’t even bother to ask the prices”, she added.

Madam Susana Aryee, a dealer in beads and head scarf noted she had lost most of her customers including; foreigners because of the COVID-19.

“Our only hope was to make sales in this year’s Independence Day celebration only to hear that the government has cancelled the celebration.

“In such occasions many foreigners come to patronage our products but sales are not good at all this season”, she stated.

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The Ghana news Agency (GNA) was established on March 5, 1957, i.e. on the eve of Ghana's independence and charged with the "dissemination of truthful unbiased news". It was the first news agency to be established in Sub-Saharan Africa. GNA was part of a comprehensive communication policy that sought to harness the information arm of the state to build a viable, united and cohesive nation-state. GNA has therefore been operating in the unique role of mobilizing the citizens for nation building, economic and social development, national unity and integration.

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