International Beer Day: ABL Retailers partake in Grain to Glass Event

Retailers of Accra Brewery Limited (ABL), marked this year’s International Beer Day with an exciting experience dubbed: “Grain to Glass” at the brewery.

Retailers tasting fresh beer from the storage tanks
Retailers tasting fresh beer from the storage tanks

A statement from ABL said 35 retailers from the Accra East and Accra West zones were taken through the brewery’s beer manufacturing process from start to finish, exposing them first-hand to the various steps and quality standards governing ABL’S brewing procedures.

Retailers tasting fresh beer from the storage tanks
Retailers tasting fresh beer from the storage tanks
Thereafter, the retailers were treated to a beer appreciation time as well as taken on a tour of the company’s ultra-modern, multi-million dollar packaging plants inaugurated in March 2015.

The event, which was hosted by the Technical, Sales and Corporate Affairs Teams, was in line with one of ABL’s values of being “customer and consumer focused” as a way of placing its stakeholders and partners, at the heart of its operations.

International Beer Day is celebrated annually on the first Friday in August since 2007 for the purpose of gathering with friends and enjoying the taste of beer; celebrate those responsible for brewing and serving beer; and to unite the world under the banner of beer.

Vincent Oliver, Technical Director of ABL who took the team through the process congratulated the retailers for availing themselves to the fun-filled but educative engagement.

“At the heart of our operations are our stakeholders and the retailers. We therefore deem it necessary, as we celebrate International Beer Day, to open our doors for our cherished retail partners to interact with us and understand how the beer they sell and enjoy is made.

“As ABL celebrates its 85th anniversary this year, we will continue to accelerate growth and development through our value chains with various capacity building experiences,” she said.

Representing the retailers, Madam Comfort Ashog owner of Conash Bar, at Awudome commended the company for appreciating their contribution towards the success of the company.

She said: “The occasion was an eye opener and a very refreshing experience, which every customer and consumer should have the opportunity to be part of.

“It is very exciting to experience at first hand and in simple terms the beer manufacturing process; this is a rare opportunity accorded us and we are grateful to ABL for the new knowledge gained,” she said.
Source: GNA/News Ghana

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