NICHE Confectionery Ghana Limited has signed former World Boxing Organisation (WBO) Super Bantamweight champion, Isaac ‘Royal Storm’ Dogboe as the face of the company’s cocoa beverage, NICHE Chocolate drink.
The deal would allow the indigenous cocoa processor to leverage on the brand and appeal of the featherweight boxer to market the NICHE Chocolate Drink while it provides financial and other forms of support to the boxer.
The featherweight boxer is expected to make his return to the ring on July 23 against an American opponent in a bout that could see him showcase the NICHE products and brand to the world.
The ready-to-drink NICHE Chocolate Drink is sourced from Ghana’s premium cocoa beans and known to be enriched in vitamins, minerals, the goodness of cocoa as well as tasty and a filling to consumers.
Addressing the media at the partnership unveiling, Dogboe explained that he was glad to have seen a corporate entity express such interest in him, adding that, it would urge him to continue working harder.
He thanked all boxing stakeholders for their diverse roles in seeing his career grow to this level and promised to make the NICHE Chocolate Drink brand a success by winning his bouts.
Mrs. Gladys Amoah Managing Director of NICHE Confectionery explained that her outfit decided to partner with Dogboe because of the formidable nature of the boxer’s brand.
She said it formed part of the company’s commitment to helping develop talent as well as bring back the love that Ghanaians have for boxing.
Mrs. Amoah said cocoa was known to offer high nutritional value to people and its increased consumption was recommended for vitality and brain development.
She said cocoa was also a good source of nutrients for sportsmen and women, especially during periods of recuperation.
She said “Isaac Dogboe represents what our vision for the beverage was, which is the nutritional value it adds to every sportsman and woman’s career.
“We are proud of the successes over the years and the courage to comeback stronger from his setback and we are convinced that we can be part of his future.”
Mrs. Amoah said the product was not only tasty, creamy and filling “but it is also further enriched with vitamins and minerals which help to support the nutritional needs of Ghanaians.
“We are very proud to announce a partnership between Isaac Dogbey (NEHO). He represents what our vision for the beverage is.
NICHE Confectionery is a subsidiary of NICHE Cocoa Industry, an indigenous company, that was founded around 2011.