A star-studded artistes line up including EL, Keche, Paedae, Muggez, Tinny, and Joey B thrilled audiences with astounding performances during the MTN Cashless Market event, which took place at Accra’s bustling Tetteh Quarshie Interchange.
The air was charged with excitement as the audience sang and danced along to the artists’ best hits, transforming the occasion into a mini-concert that left fans wanting more.
The event, which drew a big throng of music fans and traders, marked the official debut of MTN Mobile Money Limited’s “Cashless Market” project, a ground-breaking move to encourage cashless transactions in the country.
Against the backdrop of dynamic live performances, fans and participants conducted seamless cashless transactions, browsing goods from numerous merchants without the need for actual cash.
EL, known for his versatile flow and infectious energy, kicked off the evening with a string of his hits, getting the crowd hyped up while legendary rapper Tinny exhibited flawless stagecraft.
The Keche duo followed, turning up the energy with their signature Afrobeat rhythms, while Paedae and Muggez (R2Bees) delivered strong performances that kept the audience on their feet.
The highlight of the night, however, was when Joey B took to the stage, with fans losing their minds as he performed “Tonga” and other fan-favorites, delivering an electrifying show that sealed the night.
MTN’s Cashless Market, a collaborative effort between MTN, banks, small and medium enterprises (SMEs), the fintech community, and the Bank of Ghana, aims to push the boundaries of cashless trade in the country.
The event wasn’t just about music—it served as a platform to demonstrate the power and convenience of going cashless, with vendors showcasing how easy it was to buy goods and services using MTN Mobile Money.
To sweeten the deal for its customers, MTN also introduced an innovative mobile app designed to elevate the customer experience.
The app allows users to check statements, set up recurring payments, and access exclusive features.
Adding to the excitement, the telecom giant launched a “Refer-a-Friend” program that rewards users with free data when they encourage others to download and use the app.
The fusion of vibrant entertainment and cutting-edge financial technology left attendees buzzing long after the event ended.
MTN has undoubtedly set a new standard for blending culture, technology, and innovation, showing that the future of cashless trading in Ghana is both thrilling and accessible.
