Kenya aims to harness opportunities to be provided by an upcoming regional expo for small and medium-sized enterprises to promote locally manufactured products, a government official said on Thursday.
Peter Munya, cabinet secretary for trade, industry and cooperatives, said the Dec. 2-10 expo for small scale enterprises from East African Community (EAC) member states will provide a platform for Kenya to explore new markets for products manufactured by local industries.
The six members of the EAC are Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.
“This annual expo will help our small and medium enterprises access the larger eastern African market. Local manufacturers will be able to raise visibility of their brands and link up with new buyers,” said Munya.
“We regard this expo as a perfect opportunity to grow our small and medium-sized enterprises that are a backbone of this economy,” he added.
Kenya will host the 19th edition of the regional small-scale enterprises expo in the North Rift town of Eldoret. It is expected to attract about 1,500 exhibitors to showcase products ranging from agro-chemicals, leather and textile to processed food and machinery.
Munya said preparations for the expo are in top gear to ensure that the country reap maximum benefits from sale of locally manufactured products.
“This exhibition will expose our local products to consumers in neighboring countries and help emerging cadre of investors understand the regional market better,” said Munya.
He said the government will prioritize skills development and adoption of appropriate technologies to promote growth of local industries and export earnings.
“We have the right policies in place to grow small and medium-sized businesses and are encouraging them to add value to their products in order to make them competitive in the regional market,” said Munya.
Jackson Mandago, governor of Uasin Gishu County, which will host the expo, said it will help accelerate integration that is key to expanding market access for Kenyan goods.
“The expo will facilitate interactions among small business owners in the region as they explore new markets for their products,” Mandago said. Enditem