Kenya eyes more tourists from Europe

A tourist relaxes at Cottar 1920s Camp; travel insurances assures you security over the unseen
A tourist relaxes at Cottar 1920s Camp; travel insurances assures you security over the unseen

Kenya’s tourism marketers said Wednesday they are expecting more tourists from Eastern Europe following the arrival of the first chartered flight from Romania.

Kenya Tourism Board (KTB) said the flight with 116 tourists on board drawn from Romania is the first of nine rotations which commence in March.

“This flight is coming at an important time when our tourism sector which just like other destinations globally is working towards a recovery following the disruptions caused by the COVID-19 Pandemic,” KTB CEO Betty Radier said in a statement issued in Mombasa.

“Europe is one of our key source markets for international tourists therefore, this flight is a signal of the continued revival of tourism,” Radier added.

KTB chief said the flight signals the growing confidence in the destination by tourists with regards to preparedness against COVID-19 which has enhanced traveler confidence for the industry which had been battered by the pandemic.

“We shall continue to market Kenya to the world to ensure that we tap into each available market. That said, this flight is a signal of this growth and confidence in Magical Kenya as a preferred destination,” said Radier.

The KTB CEO expressed the commitment to fast-track marketing strategies that have kept the destination alive during the prolonged period of the pandemic that has slowed down travel.

“It is in our interest as a destination to see more chartered flights coming into the country, bringing in tourists because tourism is one of our main economic sectors,” said Radier.

The charter business has been a catalyst for Kenya’s tourism business at the coast. Enditem

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