A luxury alcoholic beverage blended 100 years ago has been launched into the Kenyan market.
LOUIS XIII cognac was unveiled on Sunday at Cottar’s Conservancy Camp in the Maasai Mara ecosystem located in Kenya’s southwestern county of Narok under the African Savannah moonlight.
Jorg Pfutzner, sales director of LOUIS XIII for Africa, Middle East and India, said they chose to launch it in the African wild is because the conservancy is celebrating 100 years of existence, hence the symbolism in the magical figure.
“The reason why we are here at Cottar’s is because of the great synergy between LOUIS XIII and the conservancy that is also celebrating 100 years and the conservation thinking is similar to ours where our cellar master always has to think 100 years ahead when he goes to work,” said Pfutzner.
“I know many people will ask why we didn’t launch it in a big city like Nairobi. However, the link is the romanticism and symbolism of time we are celebrating in the camp which started 100 years ago and the LOUIS XIII that surpasses four generations of cellar masters and we both think a century ahead,” he added.
The brew will retail at 300,000 shillings (3,000 U.S. dollars) per 700 ml bottle in the Kenyan market. Enditem
